Problem

In February 2020, the World Health Organization declared COVID-19 a pandemic. People needed information about how to stay healthy and slow the spread.


Solution

The day after the World Health Organization declared COVID-19 a Global Health Emergency, we went into lockdown to figure out how to respond and help our global community on Facebook. We knew that misinformation would spread and that we could combat it in part through the dissemination of accurate, authoritative information. We got to work building the COVID-19 Information Center, in partnership with the World Health Organization, CDC, and other local health ministries, to educate people on the virus and share the latest information. Within one month we had designed, built and launched the first version of the COVID-19 Information Center.


Mission

Ensure people have access to authoritative and timely information about COVID-19, and ways to cope with the fallout of the pandemic.


Outcome

While we initially launched in the hardest hit countries, Italy and Singapore, we ended up scaling the product globally. By April 2020 it was live to 98% of the world's population and showed stat-sig increases in awareness of social distancing and other prevention measures. Within 4 months of launch, the product had received 3.6B views, with 770M unique visitors, and 196M followers. Retention was very high with 48% of visitors returning for an average of 4.7 views per visitor.


"We built a COVID-19 Information Center with authoritative information from health officials and governments, and messages encouraging people to stay home that are coming from public figures they trust."

Mark Zuckerberg

Note: After leading design for the initial launch I handed it off to the News and Health teams to scale and iterate, while continuing to advise. I moved on to build and scale the Community Help product.

3.6B

Views

770M

Unique Visitors

196M

Followers



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